Bajaj Auto Limited brings some of the best and most experienced people under one roof to create a talented workforce. Glance through the career options at Bajaj Auto Limited.
Position Summary: Responsible for policy deployment and execution of brand plans. The size of the brand is 3000 crore and the advertising support spends will vary from 15-20 crore.
Key markets: Africa, LATAM, ASEAN and South Asia.
Current status: Market leadership in African continent.
Location: Pune
Organisational Hierarchy : Reports to Marketing Manager
Qualifications & Experience
Essential:
- Degree in Business Management/Marketing from amongst the premier B-schools and around 4-5 years of sales and marketing function in FMCG or consumer durables industry.
- The position requires broad appreciation and understanding of Marketing and business management. The incumbent must have demonstrated strengths in leadership, interpersonal skills and functional technical skills, and business analysis.
Desirable:
- Engineering graduate
Accountabilities
Brand Development:
- Assist formulation of policy and standards.
- Solicit buy in from stakeholders for the policy and standards.
- Establish a governance mechanism to facilitate the above.
- Assist execution of advertising and promotion campaigns.
Customer Insights:
- Evolve customer insights for lead markets
- Assist the Marketing Services manager with research initiatives.
- Execute approved brand research plans
Product Insights:
- Evolve product insights for lead markets.
Stakeholder relationship:
- Manage and influence stakeholder relationship with country distributors and their marketing teams
Advertising & Promotional Budget
- Manage the annual brand advertising and promotional Budget.
Media Planning and Execution
- Recommend alternate and cost-effective media channels and prepare a channel mix.
- Coordinate with the media agency for the execution of the media plans.
Trade Marketing
- POP development, merchandising, trade shows, exhibitions, trade promotions/incentives, etc.
Strategic Planning
- Assist the Marketing Manager to develop & communicate strategic marketing plan.
- Follow-up for the executions of short-term marketing programs to ensure goal achievements set-out by the Company’s business objectives and its strategic marketing plan.
Launch Management (Operation Launch Plan)
- Support new country launches as per Country entry plan
- Support new launches as per the Product planning programme.
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