KTM and Bajaj Join Forces in Indonesia
KTM AG and Bajaj Auto Limited are pleased to announce that their already intense and fruitful partnership is being extended to embrace lndonesia, the biggest motorcycle market in South East Asia. Motorcycles are traditionally one of the most popular modes of transport in this country of some 260 million people.
An agreement has been reached between the two successful manufacturers that will see Bajaj extend its distribution network to embrace lndonesia. The arrangement involves KTM branded Duke and RC motorcycles up to a displacement of 400 cc, which are developed and assembled by the successful Austrian-lndian joint venture. The motorcycles will be distributed through a chain of KTM Dealerships, to be managed by Bajaj, with the aim of expanding the business in this relevant, growing and price sensitive market in South East Asia.
"The decision to emphasize our sales activities in the South-East Asian distribution network is the logical next step in our long term oriented strategy. lt supports our presence in the price sensitive lndonesian market by using synergies from our strong alliance with Bajaj', explains Hubert Trunkenpolz, CSO, KTM AG.
Rakesh Sharma President lnternational Business of Baja Auto, adds to the announcement: 'Bajaj has successfully established the KTM brand in lndia with an exclusive channel of 250 KTM stores. For Bajaj Auto this agreement to distribute sub 400 cc KTM bikes in lndonesia is a major step forward. We will endeavor to strongly establish this Premium European Brand in lndonesia."