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Position Title: Global Brand Manager: Boxer

Position Summary: Responsible for policy deployment and execution of brand plans. The size of the brand is 3000 crore and the advertising support spends will vary from 15-20 crore.
Key markets: Africa, LATAM, ASEAN and South Asia.
Current status: Market leadership in African continent.

Location: Pune

Organisational Hierarchy : Reports to Marketing Manager

Qualifications & Experience


  • Degree in Business Management/Marketing from amongst the premier B-schools and around 4-5 years of sales and marketing function in FMCG or consumer durables industry.
  • The position requires broad appreciation and understanding of Marketing and business management. The incumbent must have demonstrated strengths in leadership, interpersonal skills and functional technical skills, and business analysis.


  • Engineering graduate


Brand Development:

  • Assist formulation of policy and standards.
  • Solicit buy in from stakeholders for the policy and standards.
  • Establish a governance mechanism to facilitate the above.
  • Assist execution of advertising and promotion campaigns.

Customer Insights:

  • Evolve customer insights for lead markets
  • Assist the Marketing Services manager with research initiatives.
  • Execute approved brand research plans

Product Insights:

  • Evolve product insights for lead markets.

Stakeholder relationship:

  • Manage and influence stakeholder relationship with country distributors and their marketing teams

Advertising & Promotional Budget

  • Manage the annual brand advertising and promotional Budget.

Media Planning and Execution

  • Recommend alternate and cost-effective media channels and prepare a channel mix.
  • Coordinate with the media agency for the execution of the media plans.

Trade Marketing

  • POP development, merchandising, trade shows, exhibitions, trade promotions/incentives, etc.

Strategic Planning

  • Assist the Marketing Manager to develop & communicate strategic marketing plan.
  • Follow-up for the executions of short-term marketing programs to ensure goal achievements set-out by the Company’s business objectives and its strategic marketing plan.

Launch Management (Operation Launch Plan)

  • Support new country launches as per Country entry plan
  • Support new launches as per the Product planning programme.

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